Subject Details
Dept     : AIML
Sem      : 6
Regul    : R2023
Faculty : K.Mahalakshimi
phone  : 9999999999
E-mail  : maha.k.aiml@snsct.org
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Lecture Notes

UNIT 1:
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Overview of AI and its role in digital marketing
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Role of AI in Digital Marketing
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3. Evolution of Marketing: Traditional vs AI-driven
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Key AI Technologies in Marketing
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Customer Journey Mapping using AI
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Benefits and Challenges of AI in Marketing
UNIT 2:
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Customer Segmentation Concepts
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Clustering Algorithms – K-Means
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Clustering Algorithms – K-Means