Case Study Assignment: Application of Analyti

Scenario: A global retail chain is experiencing declining customer engagement and stagnant sales growth. The company is looking to revamp its strategy by leveraging data analytics to better understand customer behavior, forecast future trends, and optimize its marketing efforts. Assignment: As an MBA student, your task is to design a data-driven strategy that utilizes descriptive, predictive, and prescriptive analytics to address the issues faced by the retail chain. Submission Requirements: • Charts and Diagrams: Include diagrammatic representations of your strategy, such as flowcharts, dashboards, or data models. • Data Sources: Identify potential internal and external data sources that could be utilized. • Analytics Process: Explain how you would implement descriptive, predictive, and prescriptive analytics to improve customer engagement and sales. • Expected Outcomes: Outline the potential benefits and risks of your proposed strategy. Deadline: 06.09.2024