Subject Details
Dept     : MBA
Sem      : 1
Regul    : R2023
Faculty : Shamini.S.D
phone  : NIL
E-mail  : shamini.sd.mba@snsct.org
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Lecture Notes

UNIT 1:
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Definition of Marketing
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Scope of Marketing
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Core Concepts of Marketing
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Evolution of Marketing
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Marketing Environment
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Marketing Environment
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Marketing interface with other functional areas
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Understanding the Marketing Plan
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Sustainable Marketing: Ethics and Social Responsibility in Marketing
UNIT 2:
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Buyer Behavior
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Buyer Behavior
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Customer Value
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Satisfaction & Loyalty
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Influencing factors on Consumer Behavior