Literature Review - Identification and Formulation of Research Problem – Types of Research Design; Exploratory, Descriptive and Experimental Research – Formulation of Hypothesis - Sample Design - Types of Data – Data Sources – Methods of Data Collection - Construction of Schedules and Questionnaire – Pilot Study.

Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytics Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytics Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytics Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytics Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytic Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytic Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytic Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytic Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytic Types of Social Media Analytics, Knowing your customers –Seven layer Approach, Location Analytics, Action Analytics, Mobile/App Analytics, Google Analytic Processing Data - Editing, Coding and Tabulating Presentation of Data; Diagrammatic and Graphic Representation of Data. Analysis of Data; Mean, Median, Mode Weighted Average and its Merits and Demerits – Dispersion; Range, Standard Deviation, Co-efficient of Variation, Lorenz Curve and Gini Ratio.

Correlation; Simple, Partial and Multiple – Pearson’s Co- efficient of Correlation and Rank Correlation – Regression; Simple, Linear and Non-linear Regression – Multiple Regression; Probit Model and Logit Model - Time Series Analysis; Components and Uses – Methods of Estimating Trend andSeasonal Variations - Testing of Hypotheses; Large and Small Samples - Parametric and Non-Parametric Tests.

Data Mining and Processing – Model Building – Software Application in Economic Analysis - Interpretation of SPSS Package Output Relevant for Multivariate Analysis and Logit Model – Estimation of BCR, NPV and IRR.

Ethics in Report Writing - Planning of a Research Report – Presenting Literature Review - Stages of Writing Report – Layout of the Research Report – Precaution for Writing Research Reports – Citations - Footnotes – Endnotes – Bibliography – Proof Correction – Finalisation of Thesis - h-index - i10-index - Impact Factor – Citation index of Journals.