Meaning and concept of entrepreneurship, role of entrepreneurship in economic development, agencies in entrepreneurship management and future of entrepreneurship, types of entrepreneurs, skills/ traits required to be an entrepreneur, Creative and Design Thinking, the entrepreneurial decision process, skill gap analysis, and role models, mentors and support system, entrepreneurial success stories.-Business Storytelling
Idea generation by design thinking, Idea Validation, Business Model Canvas- Value Proposition, Customer Segments, Channels and Partners, Revenue Model and Streams, Key Resources, Activities, and Costs Customer Relationships and Customer.
Translate Business Model into a Business Plan, Visioning for venture, Take product or service to market, Deliver an investor pitch to a panel of investors, Identify possible sources of funding for your venture – customers, friends and family, Angels, VCs, Bank Loans and key elements of raising money for a new venture.
Business Licenses and permits Business Licenses, business permits, choosing a form of business organization, sole proprietorship, partnership, corporations, Limited Liability Company.
Agile Entrepreneurship, Business Process Management & Automation, Taking Business to Digital World via Digital Marketing & Ecommerce, HRM and Keeping it lean with Freelancers
Reference Book:
Donald F Kuratko, “Entrepreneurship – Theory, Process and Practiceâ€, 9th Edition, Cengage Learning, 2014. Khanka. S.S., “Entrepreneurial Development†S.Chand & Co. Ltd., Ram Nagar, New Delhi, 2013. Osterwalder, A. and Y. Pigneur. 2010. Business Model Generation. John Wiley & Sons. Hoboken, NJ Levin, Jack S. Structuring Venture Capital, Private Equity, and Entrepreneurial Transactions. Aspen Publishers, 2009 Sole proprietorship, partnership, corporations, Limited Liability Company - Kapoor.N.D, ‘Elements of Mercantile Law’, 30th Edition, Sultan Chand &Co., 2015 The art of digital marketing, definitive guide by Ian Dodson, Wiley. Marlon Dumas “Fundamentals of business process management†second edition, springer.
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