Subject Details
Dept     : AUTO
Sem      : 5
Regul    : R2019
Faculty : Mr.C.Asokan
phone  : 8300378395
E-mail  : asokan.c.auto@snsct.org
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Syllabus

UNIT
1
UNIT I INTRODUCTION

Meaning and concept of entrepreneurship, role of entrepreneurship in economic development, agencies in entrepreneurship management and future of entrepreneurship, types of entrepreneurs, skills/ traits required to be an entrepreneur, Creative and Design Thinking, the entrepreneurial decision process, skill gap analysis, and role models, mentors and support system, entrepreneurial success stories.-Business Storytelling

UNIT
2
UNIT II BUSINESS MODEL CANVAS

Idea generation by design thinking, Idea Validation, Business Model Canvas- Value Proposition, Customer Segments, Channels and Partners, Revenue Model and Streams, Key Resources, Activities, and Costs Customer Relationships and Customer.

UNIT
3
UNIT III BUSINESS MODEL TO BUSINESS PLAN

Translate Business Model into a Business Plan, Visioning for venture, Take product or service to market, Deliver an investor pitch to a panel of investors, Identify possible sources of funding for your venture – customers, friends and family, Angels, VCs, Bank Loans and key elements of raising money for a new venture.

UNIT
4
UNIT IV BUSINESS LICENSES AND PERMITS

Business Licenses and permits Business Licenses, business permits, choosing a form of business organization, sole proprietorship, partnership, corporations, Limited Liability Company.

UNIT
5
UNIT V TOOLS FOR ENTREPRENEURS

Agile Entrepreneurship, Business Process Management & Automation, Taking Business to Digital World via Digital Marketing & Ecommerce, HRM and Keeping it lean with Freelancers

Reference Book:

Donald F Kuratko, “Entrepreneurship – Theory, Process and Practice”, 9th Edition, Cengage Learning, 2014. Khanka. S.S., “Entrepreneurial Development” S.Chand & Co. Ltd., Ram Nagar, New Delhi, 2013. Osterwalder, A. and Y. Pigneur. 2010. Business Model Generation. John Wiley & Sons. Hoboken, NJ Levin, Jack S. Structuring Venture Capital, Private Equity, and Entrepreneurial Transactions. Aspen Publishers, 2009 Sole proprietorship, partnership, corporations, Limited Liability Company - Kapoor.N.D, ‘Elements of Mercantile Law’, 30th Edition, Sultan Chand &Co., 2015 The art of digital marketing, definitive guide by Ian Dodson, Wiley. Marlon Dumas “Fundamentals of business process management” second edition, springer.

Text Book:

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