INTRODUCTION TO DESIGN THINKING
Brief insight in to Design Thinking and Innovation - People Centered Design & Evoking the ‘Right Problem’ - Purpose of Design Thinking - Design Thinking Framework
PROCESS IN DESIGN THINKING (EMPATHY & DEFINE)
Design Thinking Process - Empathy - Uncovering and Investigating Community Concerns - Define: Examine and Reflect on the problem - Reconsider and arrive at the right problem to solve - Research with the users and Context - Question Framing and Conducting Research - User Stories and Design Strategy
CONCEPTING AND BUILDING (IDEA & CREATE)
Generating Ideas - Identifying top three ideas - Bundling the Ideas and create an concepts - Stories and Scenarios to that concepts - Rapid Prototyping
TESTING, REFINING AND PITCHING THE IDEAS
Importance of Testing with People -Testing our Design with People - Conducting the usability Test - Record Results, Enhance, Retest and Redefine Results - Creating a Pitch for our design
Business vs Start-up-Briefing the Problem - Problem Validation and User Discovery - Challenge Brief - Problem Innovation Score - Strategy for arriving new business plan
Reference Book:
Idris Mootee, ‘Design Thinking for Strategic Innovation - What They Can't Teach You at Business or Design School’, 1st Edition, Wiley
Yves Pigneur, Greg Bernarda, Alan Smith, Trish Papadakos Alex Osterwalder, ‘Value Proposition Design: How to Create Products and Services Customers Want’, Wiley.
Text Book:
Robert A Curedale, ‘Design Thinking Process & Methods’, 5th Edition, Design Community College Inc.
Andrew Pressman, ‘Design Thinking: A Guide to Creative Problem Solving for Everyone’, 1st Edition, Routledge.
