Connected successfully Syllabus || SNS Courseware
Subject Details
Dept     : MBA
Sem      : 1
Regul    : R2023
Faculty : A Hanis Sultana
phone  : NIL
E-mail  : hsultana.a.mba@snsct.org
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Syllabus

UNIT
1
FUNDAMENTALS OF BUSINESS ECONOMICS

Introduction to Economics - Economics Vs. Business Economics - Micro Distribution -Macro Distribution - Scope of Economics - Micro Vs. Macro Economics - Utility, Wealth and Production - Economics and Business Environment

UNIT
2
DEMAND Vs SUPPLY ANALYSIS

Demand - Meaning - Determinants - Law of Demand - Elasticity of Demand - Demand Forecasting - Supply - Meaning - Determinants - Law of Supply - Elasticity of Supply - Equilibrium - Theory of Consumer Behavior

UNIT
3
PRODUCTION & COST ANALYSIS

Means of Production - Theory of Production - Factors of Production - Law of Variable Proportion - Law of Returns to Scale - Cost of Production - Concepts - Types of Costs - Short-run and long-run Costs - Average Costs, Marginal Costs, Fixed Cost, Variable Cost - Total Cost

UNIT
4
MACRO ECONOMIC VARIABLES AND FORMS OF MARKET

Evolution - GDP - GNP - NNP - Per Capita Income - Consumer Income - Savings Vs. Investment - Aggregate Demand - Inflation Vs. Deflation - Economic Cycles - Pricing of Products - Forms of Markets - Price Discrimination

UNIT
5
INTERNATIONAL ECONOMICS

Open Economies - Trade Policies of Government and Intervention - International Relations - Balance of Payments - Regulations and Dumping - Foreign Trade - Variables affecting Foreign Trade - Globalization of Economic Systems

Reference Book:

Michael Baye and Jeff Prince, ‘Managerial Economics & Business Strategy’, 10th Edition, Mcgraw Hill Higher Education, 2022. Paul G Keat, Philip K.Y.Young, Sreejata Banerjee, ‘Managerial Economics: Economic Tool for Today’s Decision Makers’, 6th Edition, Pearson Education. W.Bruce Allen and Keith Weigelt, ‘Managerial Economics: Theory, Applications and Cases’, W. W. Norton. Lila J Truett and Dale B Truett ‘Managerial Economics: ‘Analysis, Problems and Cases’, Wiley. H.L.Ahuja, ‘Managerial Economics: Analysis of Managerial Decision Making’, 8th Edition, S.Chand Publishing, 2017. (Unit III & IV)

Text Book:

William A. McEachern &Simrit Kaur, ‘Micro ECON’: A South Asian Perspective with CourseMate’, 1st Edition, Cengage Learnings, 2016. (Unit I, II, III, IV & V) Yogesh Maheswari, ‘Managerial Economics’, 3rd Edition, PHI Learning, New Delhi, 2013. (Unit I, II, III, IV & V)