Subject Details
Dept     : CSE
Sem      : 6
Regul    : 2019
Faculty : Narmada
phone  : NIL
E-mail  : narmada.c.cse@snsct.org
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Lecture Notes

UNIT 1:
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Internet Users: Penetration and Kind of Internet Use
pdf
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Introduction, Origin and Development of Digital Marketing
pdf
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Digital Marketing Strategy
pdf
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Digital Advertising Market in India
pdf
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Digital Marketing Plan
pdf
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Ethical and Legal Framework of Digital Marketing
pdf
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Skills Required in Digital Marketing
pdf
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Careers in Digital Marketing
pdf
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Lessons from Mistakes in Digital Marketing.
UNIT 2:
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Ad server, Ad Exchange
pdf
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Introduction, Concept of Display Advertising
pdf
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Digital Metrics, Types of Display Ads
pdf
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Makings of Good Ad
pdf
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Display Plan
pdf
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Targeting in Digital Marketing
pdf
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Geographic and Language Tagging
pdf
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Geographic and Language Tagging
pdf
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Programmatic Digital Advertising
pdf
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Challenges Faced by Display Advertising.
UNIT 3:
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Introduction, paying for Search Advertising
pdf
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Understanding Ad Placement
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Understanding Ad Ranks
pdf
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Importance of Ad Rank
pdf
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Create Your First Ad Campaign
pdf
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Google Ads Account
pdf
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Best Practices for Creating Effective Ads
pdf
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Enhance Your Ad Campaign
pdf
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Performance Reports, E-Commerce.