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Dept     : CSE
Sem      : 7
Regul    : 2019
Faculty : vasuki S
phone  : NIL
E-mail  : vasuki.s.cse@snsct.org
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  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:</br>Introduction to Social Media Marketing , </br>Content Marketing, </br>Email marketing - Mobile marketing, </br>Pay Per Click – CRO, </br>Web Analytics - Facebook Marketing, </br>Pinterest, </br>Twitter – LinkedIn, </br>YouTube - Google AdWords, </br>Google Analytics

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:</br>Introduction – Origin and Development of Digital Marketing, </br>Internet Users: Penetration and Kind of Internet Use, </br>Digital Marketing Strategy, </br>Digital Advertising Market in India, </br>Digital Marketing Plan, </br>Ethical and Legal Framework of Digital Marketing, </br>Skills Required in Digital Marketing, </br>Careers in Digital Marketing, </br>Lessons from Mistakes in Digital Marketing, </br>Introduction – Concept of Display Advertising, </br>Digital Metrics – Types of Display Ads, </br>What makes a Good Ad?, </br>Display Plan – Targeting in Digital Marketing, </br>Geographic and Language Tagging, </br>Programmatic Digital Advertising, </br>Ad server, </br>Ad Exchange, </br>Challenges Faced by Display Advertising, </br>Introduction – Why pay for Search Advertising?, </br>Understanding Ad Placement, </br>Understanding Ad Ranks, </br>Why is the Ad Rank Important, </br>Create Your First Ad Campaign, </br>Google Ads Account, </br>Best Practices for Creating Effective Ads, </br>Enhance Your Ad Campaign, </br>Performance Reports – E-Commerce, </br>Introduction – Search Engine, </br>The Concept of SEO – SEO Phases, </br>Website Audit –On-Page Optimization, </br>Off-Page Optimization, </br>Social Media Reach, </br>Google Search Engine, </br>Local Social SEO, </br>Google My Business, </br>SEO for Answer Boxes – SEO-Visual Search.

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:</br>Introduction – Origin and Development of Digital Marketing, </br>Internet Users: Penetration and Kind of Internet Use, </br>Digital Marketing Strategy, </br>Digital Advertising Market in India, </br>Careers in Digital Marketing, </br>Lessons from Mistakes in Digital Marketing, </br>Introduction – Concept of Display Advertising, </br>Ethical and Legal Framework of Digital Marketing

  • Question Bank

    Dear Students the Question Bank has been uploaded for the following topics:</br>DMT UNIT -1 TO V (2 MARK QUESTION WITH ANSWERS)

  • Youtube Video

    Dear Students the Youtube Video has been uploaded for the following topics:</br>Digital Marketing Agency

  • Assignment

    Assignment topic is Digital Marketing Communication and due date is 11-09-2024.

  • Resource Link

    Dear Students the Resource Link has been uploaded for the following topics:</br>What Is Digital Marketing? Types and Examples</br>Digital Marketing</br>The benefits of digital marketing</br>Digital Marketing Communication

  • Puzzles

    Dear Students the Puzzles has been uploaded for the following topics:</br>Digital Marketing Strategy