Introduction – Origin and Development of Digital Marketing – Internet Users: Penetration and Kind of Internet Use – Digital Marketing Strategy – Digital Advertising Market in India – Digital Marketing Plan – Ethical and Legal Framework of Digital Marketing – Skills Required in Digital Marketing – Careers in Digital Marketing – Lessons from Mistakes in Digital Marketing.

Introduction – Concept of Display Advertising – Digital Metrics – Types of Display Ads – What makes a Good Ad? – Display Plan – Targeting in Digital Marketing – Geographic and Language Tagging – Programmatic Digital Advertising – Ad server – Ad Exchange – Challenges Faced by Display Advertising.

Introduction – Why pay for Search Advertising? – Understanding Ad Placement – Understanding Ad Ranks – Why is the Ad Rank Important – Create Your First Ad Campaign – Google Ads Account – Best Practices for Creating Effective Ads – Enhance Your Ad Campaign – Performance Reports – E-Commerce.

Introduction – Search Engine – The Concept of SEO – SEO Phases – Website Audit –On-Page Optimization – Off-Page Optimization – Social Media Reach –Google Search Engine– Local Social SEO – Google My Business – SEO for Answer Boxes – SEO-Visual Search.

Introduction to Social Media Marketing – Content Marketing - Email marketing - Mobile marketing - Pay Per Click – CRO - Web Analytics - Facebook Marketing – Pinterest – Twitter – LinkedIn – YouTube - Google AdWords - Google Analytics.