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Subject Details
Dept     : CSE
Sem      : 7
Regul    : 2019
Faculty : vasuki S
phone  : NIL
E-mail  : vasuki.s.cse@snsct.org
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Lecture Notes

UNIT 1:
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Introduction – Origin and Development of Digital Marketing
pdf
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Internet Users: Penetration and Kind of Internet Use
pdf
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Digital Marketing Strategy
pdf
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Digital Advertising Market in India
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Digital Marketing Plan
pdf
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Ethical and Legal Framework of Digital Marketing
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Skills Required in Digital Marketing
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Careers in Digital Marketing
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Lessons from Mistakes in Digital Marketing
UNIT 2:
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Introduction – Concept of Display Advertising
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Digital Metrics – Types of Display Ads
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What makes a Good Ad?
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Display Plan – Targeting in Digital Marketing
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Geographic and Language Tagging
pdf
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Programmatic Digital Advertising
pdf
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Ad server
pdf
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Ad Exchange
pdf
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Challenges Faced by Display Advertising
UNIT 3:
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Introduction – Why pay for Search Advertising?
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Understanding Ad Placement
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Understanding Ad Ranks
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Why is the Ad Rank Important
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Create Your First Ad Campaign
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Google Ads Account
pdf
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Best Practices for Creating Effective Ads
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Enhance Your Ad Campaign
pdf
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Performance Reports – E-Commerce
UNIT 4:
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Introduction – Search Engine
pdf
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The Concept of SEO – SEO Phases
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Website Audit –On-Page Optimization
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Off-Page Optimization
pdf
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Social Media Reach
pdf
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Google Search Engine
pdf
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Local Social SEO
pdf
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Google My Business
pdf
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SEO for Answer Boxes – SEO-Visual Search.
UNIT 5:
pdf
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Introduction to Social Media Marketing
pdf
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Content Marketing
pdf
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Email marketing - Mobile marketing
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Pay Per Click – CRO
pdf
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Web Analytics - Facebook Marketing
pdf
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Pinterest
pdf
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Twitter – LinkedIn
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YouTube - Google AdWords
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