Lecture Notes || SNS Courseware

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Subject Details

Dept : MCA

Sem : 3

Regul : R2023

Faculty : Nandhini N

phone : NIL

E-mail : nandhujee_01@rediffmail.com

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Lecture Notes

UNIT 1:

Role of digital marketing (scope & context)

Emerging trends, Technology shifts, The online ecosystem

Role of digital marketing in B2B, B2C marketing

Emerging trends and patterns in digital consumption

Consumer engagement â€“ meaning and implication.

The digital consumer - Online consumer definition & types

Audience segmentation and profiling

Consumer online usage and behavior

UNIT 2:

Understanding How User Interact with Computers

User Interface Models

Design Methodologies

Designing an Interface - Process of Interaction Design

Human Interaction Speeds

Human Consideration in Design

UNIT 3:

Social Media & e-PR - Online reputation management

Social Media measuring, monitoring & reporting

How to use blogs, forums and discussion boards

Blogs, forums and communities

Announcements

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