Services Marketing

Evaluate the application of service marketing concepts across various industries with a focus on real-life examples.

Case Study: The Marketing Strategies of "Care

Background: CareWell Hospital is a well-established, mid-sized private healthcare provider located in an urban area. Specializing in cardiology, maternity care, and general wellness services, the hospital has earned a strong reputation within the local community for delivering high-quality, personalized healthcare. However, as the healthcare landscape becomes increasingly competitive, CareWell is facing challenges from both large, well-resourced hospitals and the rise of telemedicine platforms that offer convenient, cost-effective alternatives. To stay competitive, CareWell Hospital has undertaken a comprehensive review of its marketing strategies with the aim of expanding its patient base, improving its service delivery, and cultivating long-term patient loyalty. This case study examines the hospital's current service marketing strategies and explores how it has adapted to meet the evolving needs of its patients.