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Subject Details
Dept     : MBA
Sem      : 3
Regul    : 2023
Faculty : Dr.K.Mohankumar
phone  : 9894096678
E-mail  : mohankumarkphd@gmail.com
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Reference videos
Understanding Services Marketing
Goods Vs Services
Services Charactertics
Consumer Behaviour in Services
Service Market Segmentation
Service Market Targeting
Service Market Positioning
Importance of Branding Service Products
Band name Policies and Decisions
Brand Development for Existing Service Products
New Service Development
Service Blueprint
Service Life Cycle
Service Quality Dimensions SERVQUAL
GAP Model of Service Quality
GAP Model of Service Quality
Services Delivery Channels
Methods of Pricing Services
Service Marketing Triangle
Integrated Service Marketing Communication
Complaint Handling Recovery management Service Guarantees
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