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Subject Details
Dept     : MBA
Sem      : 3
Regul    : 2023
Faculty : Dr.K.Mohankumar
phone  : 9894096678
E-mail  : mohankumarkphd@gmail.com
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Reference Websites
Characteristics of Services
eightception.com
Understanding Service Marketing
sabpaisa.in
Classification of Services
openstax.org
Product vs. Services
corporatefinanceinstitute.com
Nature of Service Act
theintactone.com
Trends in Service Marketing
ebooks.inflibnet.ac.in
Expanded Marketing Mix
www.marketing91.com
Expanded Marketing Mix
in.indeed.com
Consumer Behavior in Services
www.dynamictutorialsandservices.org
Service Market Segmentation
ebooks.inflibnet.ac.in
Service Market Targeting
corporatefinanceinstitute.com
Service Market Positioning
ebooks.inflibnet.ac.in
Importance of Branding Service Products
blog.hubspot.com
Importance of Branding Service Products
mymarketing.io
Band name Policies and Decisions
theintactone.com
Brand Development for Existing Service Products
marketingsociety.com
Brand Development for Existing Service Products
www.appinio.com
Service Brand Building
www.clearstorymarketing.com
New Service Development
ebooks.inflibnet.ac.in
Service Blueprint
www.lucidchart.com
Service Life Cycle
www.brainkart.com
Service Quality Dimensions
ebooks.inflibnet.ac.in
Service Quality Dimensions
www.serviceperformance.com
GAP Model of Service Quality
openstax.org
SERVQUAL
learnsure.ai
Services Delivery Channels
ebooks.inflibnet.ac.in
Methods of Pricing Services
getjobber.com
Service Marketing Triangle
businessjargons.com
Integrated Service Marketing Communication
www.geeksforgeeks.org
Complaint Handling Recovery management Service Guarantees
deden08m.com