Subject Details
Dept     : MBA
Sem      : 3
Regul    : 2023
Faculty : Dr.K.Mohankumar
phone  : 9894096678
E-mail  : mohankumarkphd@gmail.com
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UNIT 1:
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Service Characteristics
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Classification of Services
UNIT 2:
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Consumer Behavior in Services
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Service Market Segmentation
UNIT 3:
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Service Brand Building
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Role of Blueprints
UNIT 4:
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Service Life Cycle
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Services Delivery Channels
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Pricing of Services & it’s Methods
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GAP Model of Service Quality
UNIT 5:
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Service Marketing Strategies for Agriculture & Food Technology
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Service Marketing Strategies for Educational