Subject Details
Dept     : MBA
Sem      : 3
Regul    : 2023
Faculty : Dr.K.Mohankumar
phone  : 9894096678
E-mail  : mohankumarkphd@gmail.com
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UNIT 2:
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Consumer Behavior in Services
UNIT 1:
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Introduction: Services Marketing
UNIT 3:
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Brand name Policies and Decisions
UNIT 4:
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Service Quality Dimensions & Measuring Service Qua...
UNIT 5:
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Service Marketing Strategies for Healthcare