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Subject Details
Dept     : MBA
Sem      : 3
Regul    : 2023
Faculty : Dr.K.Mohankumar
phone  : 9894096678
E-mail  : mohankumarkphd@gmail.com
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  • Youtube Video

    Dear Students the Youtube Video has been uploaded for the following topics:</br>Services Charactertics</br>Consumer Behaviour in Services</br>Service Market Segmentation</br>Service Market Targeting</br>Service Market Positioning</br>Importance of Branding Service Products</br>Band name Policies and Decisions</br>Brand Development for Existing Service Products</br>New Service Development</br>Service Blueprint</br>Service Life Cycle</br>Service Quality Dimensions SERVQUAL</br>GAP Model of Service Quality</br>Services Delivery Channels</br>Methods of Pricing Services</br>Service Marketing Triangle</br>Integrated Service Marketing Communication</br>Complaint Handling Recovery management Service Guarantees

  • Resource Link

    Dear Students the Resource Link has been uploaded for the following topics:</br>SERVQUAL</br>Services Delivery Channels</br>Methods of Pricing Services</br>Service Marketing Triangle</br>Integrated Service Marketing Communication</br>Complaint Handling Recovery management Service Guarantees

  • Resource Link

    Dear Students the Resource Link has been uploaded for the following topics:</br>Product vs. Services</br>Nature of Service Act</br>Trends in Service Marketing</br>Expanded Marketing Mix</br>Consumer Behavior in Services</br>Service Market Segmentation</br>Service Market Targeting</br>Service Market Positioning</br>Importance of Branding Service Products</br>Band name Policies and Decisions</br>Brand Development for Existing Service Products</br>Service Brand Building</br>New Service Development</br>Service Blueprint</br>Service Life Cycle</br>Service Quality Dimensions</br>GAP Model of Service Quality

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:</br>Trends in Service Marketing, </br>Expanded Marketing Mix, </br>Tutorial 1: Choose a service company and show how each of the 8 Ps of integrated service management principles applies. , </br>Consumer Behavior in Services, </br>Tutorial 2: Give examples of durable and non-durable benefits in services. , </br>Service Market Segmentation, </br>Targeting, </br>Positioning, </br>Importance of Branding Service Products, </br>Brand name Policies and Decisions, </br>Brand Development for Existing Service Products, </br>Tutorial 1: Adaptability is the key success in Services Marketing, </br>Service Brand Building, </br>New Service Development, </br>Tutorial 2: Visit of the hotels in your town and find out what value addition or augmented services the hotel provide to its guests. , </br>Service Blueprint Components in Designing, </br>Role of Blueprints, </br>Tutorial 3: A business plan is a blueprint for profitable business - Discuss. , </br>Benefits of Blueprinting, </br>Tutorial 4: Review the blueprint of the restaurant experiences. , </br>Service Life Cycle, </br>Service Quality Dimensions & Measuring Service Quality, </br>Tutorial 1:A service culture built on trust , </br>GAP Model of Service Quality, </br>SERVQUAL & Complaint Handling, </br>Tutorial 2: Visit the websites of different services companies and understand their process of services. , </br>Recovery management & Service Guarantees., </br>Services Delivery Channels, </br>Tutorial 3: List the basic functions performed be a service delivery point., </br>Pricing of Services & it’s Methods

  • Assignment

    Assignment topic is Tangible Elements & Intangible Elements and due date is .

  • Youtube Video

    Dear Students the Youtube Video has been uploaded for the following topics:</br>Understanding Services Marketing</br>Goods Vs Services</br>Logistics & Supplychain</br>Types of Logistics

  • Question Bank

    Dear Students the Question Bank has been uploaded for the following topics:</br>2 Mark Question & Answer, </br>2 Mark Question & Answer

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:</br>Introduction: Services Marketing, </br>Understanding Service Characteristics, </br>Service Characteristics, </br>Product vs. Services, </br>Nature of Service Act, </br>Classification of Services

  • Resource Link

    Dear Students the Resource Link has been uploaded for the following topics:</br>Characteristics of Services </br>Understanding Service Marketing</br>Classification of Services